about me
I'm a product designer with 10+ years of experience leading complex projects from strategy to execution. I design scalable systems that simplify complex workflows, foster user trust, and support product and revenue growth.
I thrive in ambiguity, breaking down complex problems into actionable solutions. I lead with empathy, using lean research and data to guide decisions, and collaborate across teams to deliver outcomes that matter to both users and the business.
Before entering enterprise SaaS, I spent several years as a graphic and web designer in both B2B and B2C spaces. I also co-founded a letterpress stationery studio, where I brought physical products to life from concept to shelf. That hands-on experience taught me to balance design precision with business constraints—an approach I now share through teaching and writing to help others grow in their craft.
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Kind, generous, attentive and knowledgable, Litsa is one of the pillars of my Graphic Design education.
Marlon Needelman, former student