Before my current role, I co-founded a letterpress design studio, where we launched a stationery line called That Sky Blue. We were among the first in Canada to offer letterpress printing, and it wasn't long before everyone fell in love with its charm and nostalgia. We also began providing custom letterpress services to designers and local businesses seeking unique, specialty items. My primary role, despite wearing many hats as a small business owner, was lead product designer (in this case it was a physical product instead of a digital one). I created conceptual artwork and converted them into detailed product specifications, paying attention to branding, aesthetics, and the feasibility of manufacturing.