about me

I'm a product designer with 10+ years of experience leading complex projects from strategy to execution. I design scalable systems that simplify complex workflows, foster user trust, and support product and revenue growth.

I thrive in ambiguity, breaking down complex problems into actionable solutions. I lead with empathy, using lean research and data to guide decisions, and collaborate across teams to deliver outcomes that matter to both users and the business.

Before entering enterprise SaaS, I spent several years as a graphic and web designer in both B2B and B2C spaces. I also co-founded a letterpress stationery studio, where I brought physical products to life from concept to shelf. That hands-on experience taught me to balance design precision with business constraints—an approach I now share through teaching and writing to help others grow in their craft.

Kind, generous, attentive and knowledgable, Litsa is one of the pillars of my Graphic Design education.
Marlon Needelman, former student